Adam Tranter served as the Cycling and Walking Commissioner for the West Midlands region in the United Kingdom, a role he held from 2021 to 2024.
He was the first “Bicycle Mayor” of a British city—Coventry, his hometown—recognized for his local and national efforts to place cycling as a mode of transport on the political agenda.
He is the founder and CEO of the communications agency Fusion Media, which focuses on cycling and active lifestyles, and the driving force behind the UK cycling industry’s “Bike Is Best” campaign.